| |
Why do smart companies fail in
making the right decisions?
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Top management is often removed from local operational situations.
|
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. |
There is difficulty in adjusting expectations and assumptions about the structure of industry and
competition, resulting in failure to
implement time-critical strategies.
|
|
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Companies lack a continuous flow of real-time actionable intelligence.
|
|
. |
There exists a weak framework for identifying strategic benefits and risks.
|
|
. |
An overwhelming amount of information now exists, and identification of pertinent business intelligence
data consumes a
disproportionate amount of resources.
|
|
. |
The lack of a systematic approach to gather,
analyze
and convert information into intelligence,
and convey
to decision makers results in a loss of competitive
advantage. |
What are common misconceptions
about business intelligence?
|
. |
Competitive intelligence and market research are
the
same. |
|
. |
Competitive intelligence and competitor
Intelligence
are the same |
|
. |
Competitive intelligence is spying.
|
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. |
There is little available information on private
companies. |
|
. |
The best industry information comes from within
the
respective industry |
|
. |
Few decisions require business intelligence. |
|
. |
Information is too costly.
|
|
. |
Information is free. |
Where is business intelligence
most frequently used?
|
. |
Strategic information resource
|
|
. |
Competitor activities monitoring
|
|
. |
Prospect, customer, vendor, and other external
monitoring
|
|
. |
Operational performance benchmarking
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|
. |
Sales and marketing support
|
|
. |
Executive decision-support and strategic planning
|
|
. |
Internal knowledge management
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|
. |
Mergers, acquisitions, and partner analysis
|
|
. |
Long-term market determination
|
|
. |
Counterintelligence and information security
|
Global Consulting Network members provide strategic and
tactical intelligence to corporations to strengthen
their competitive advantages. Our worldwide network,
spanning a wide range of industries, can act as a
virtual corporate business intelligence center for
your organization. In addition, our members are
skilled in providing the training to set up company
decision-based intelligence units.
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